Project Abstract

This project examines the palm oil conflict. Palm Oil is an ubiqutious ingredient in the marketplace found in many consumer products from processed foods to shampoos. Despite its wide usage, many consumers are unaware about this secret ingredient and what negative impacts it brings to the environment. Palm Oil is one of the largest contributors to deforestation and climate shift. In my project I use several forms of communication such as a story, poster, video, and an oral speech. My project allows me spread fast information to my target audience and helps me identify which form of communication was best at getting my message through. The purpose of my project is to provide solutions and influence consumer actions so they can choose to lessen or eliminate their usage of palm oil. 



To bring awareness to my audience and influence them to avoid purchasing palm oil.

Spatial Dimension


Theory of Change

Bring awareness so consumers can take action 


Poster (click image to expand)

Reflective Essay


9500 Gilman Drive
San Diego, CA 92093
United States